About two months ago I had a pleasure to conduct webinar about personalization but this time I focused on something that people usually skip.
I did not describe how to setup the personalization rules but I tried to explain
- what does it mean to apply a good personalization
- why it is beneficial to apply personalization (for customers and companies)
- how it works under the hood (algorithms and calucations process)
If you are interested in details you can watch it here (click image – you must to enter your email in the form to see the video):
You can also check details of presentation on slideshare:
I hope you like it – if you want to discuss it, please use comments section or reach me via social media.