Sitecore’s Personalization under the hood

About two months ago I had a pleasure to conduct webinar about personalization but this time I focused on something that people usually skip.

I did not describe how to setup the personalization rules but I tried to explain

  • what does it mean to apply a good personalization
  • why it is beneficial to apply personalization (for customers and companies)
  • how it works under the hood (algorithms and calucations process)

If you are interested in details you can watch it here (click image – you must to enter your email in the form to see the video):

You can also check details of presentation on slideshare:

I hope you like it – if you want to discuss it, please use comments section or reach me via social media.

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